Katerina – Trusted High Tech Success Leader

Katerina contacted me through my website, needing headshots and some branding photos for her LinkedIn account and professional use such as speaker events and presentations. 

“How do you want to be photographed”, is one of the first questions I ask people when we meet up for our initial consultation. Like nearly all my clients, she wanted to be depicted as authentic and approachable, but also people-oriented, as a trusted advisor, relaxed, casual, a bit playful, and warm and friendly.  

During the shoot, I always chat with my clients and I told Katerina things like “pretend we’re in a conversation- like we’re friends at a coffee shop and you’re listening to me”, in order to demonstrate her role as a trusted and listening advisor for example, and in general we just chatted and I would catch her candid look on camera as she would give me an authentic smile or look. Our shoot was relaxed, natural and fun, which is typical of my photoshoots.

Katerina was kind enough to give me a five star rating on my Google site. Here is what she said: 

“I needed new professional photos and found Kercheval Photography online. I knew I was in the right place as soon as I spoke with Jean who offered recommendations to help me prepare and coordinated with a wonderful professional makeup artist, Nikki. The day of the photoshoot was relaxing and fun. I received an amazing gallery of photographs and couldn’t be happier with the entire experience! Thank you Jean!”

Here are a few of the photos from Katerina’s photoshoot:

Author Kristin Peterson: AI and Women’s Equality

Kristin Peterson describes herself as a Seattle-based author with a passion for writing and talking about tech equity for women, mysteries, and tarot. She’s currently working on the a novel, and her Instagram tagline is “Let’s work towards tech equity”.

Smart, witty, edgy, caring and a bit on the mystical side -that’s how I’d describe author and speaker Kristin. 

The logline for her book is:  “When a single working mother suspects her best friend’s suicide was a murder linked to a fellow AI computer scientist coworker, she risks everything to uncover the truth”.

Her novel aims to be a cautionary tale of what could go wrong if diverse perspectives don’t have a seat at the AI table to code a future that reflects the diversity of society.

Kristin’s plan is that this book will educate women about the risks of tech.

She says that “My advice to any women entering the tech industry — keep pushing and asking the questions about how AI can be developed to further gender equity.”

Kristin’s photoshoot was much anticipated and she worked with the talented wardrobe stylist Lisa Hunter of @vianstudios to uplevel her look. Professional hair and makeup was beautifully done by Isabelle Mahealani of @Inklingstyle. Once we got rolling on the photoshoot, Kristin relaxed and we had so much fun! She was thrilled with the results and we plan to do another photoshoot in the future to continue to add more content to her social media.

Kristin plans to use her photos for her new website and her IG feed (check it out @kristinpauthor). I can’t wait to see her succeed in her endeavors! Here are some of the images we captured from her branding session:

For Kristin, her mini robot is a symbol of the emerging female assistants such as Siri, Alexa and Google and their impact on the world.
Kristin’s interest in Tarot is a part of her life and shown here.
An invitation for a reading?
Journaling has also been instrumental in Kristin’s life and work.
This is the little creature that bears the wrath of all of Kristin’s negative emotions and insecurities!

Look at those blue eyes, little grin and intensity!

Kristin as a speaker.
An ode to persistence.

Open, beautiful and friendly vibes.

International Hair Styling Competition!

Studio Three Salon owner, Lynn, came to me with the goal of submitting an image of her beautiful client, Kristine, to a very competitive International hair styling competition. “It’s a long shot”, she said, “but I’m going to go for it!”. Unfortunately, she didn’t win this year, but did end up loving the pictures we created!

She  purchased some pictures to use as wall art for her hair studio in Seattle – check it out at https://www.studiothreehairsalon.com/. She also purchased several images to pepper throughout her Instagram feed and stories (@studiothreehairsalon, and used them in her blog as well. 

Lynn wanted not only still images of Kristine, but many action shots of her hair in motion. Shown below are some of the images we captured in our fun collaboration. I can’t wait to work with Lynn again!

Pamela Jones-Anderson: Transitional Coach With a Big Heart

 Pam was recommended to me by her Seattle friend who I had already photographed as a personal branding client. After Pam viewed my website, we jumped on an initial zoom call to get to know each other better.

“I’m currently living in our RV in Idaho!”, she told me, “But will be visiting Seattle for a week or so in two months and really want to do a photoshoot with you then”.

I was so thrilled that she’d take the time from her trip to Seattle to do a photoshoot with me, and grateful to her friend as well for the referral.

Pam has a beautiful business in which she provides guidance to mid to late career professionals who are in the middle of making tough life transitions. Her tagline on her email is “best wishes for a heart-connected life” and her business is very heart centered, and she is expert in her guidance.

In her photos, I wanted to capture her authentic personality and show her approachability and caring, thoughtful and fun nature, as well as her own expertise in her industry.

She is an avid outdoors woman as well, so we chose two locations for her shoot – the woods behind my studio as well as my studio itself.

To contact Pam, visit her website at https://pamelajonesanderson.com/

Here are some of the photos she chose from our photoshoot.

Pam typically works online with her clients. White in the natural light white looks so good on her!
All those coaching books, connected with that winning smile!
So thoughtful, light and warm with her heart mug.
Dancing to the music shows her fun side!
Room for words on the right, heart-centered mug prop, she looks so friendly.
.Celebrating life and the great outdoors, her happy place
Basking in the luscious life she’s found in the great outdoors, through her own life transitions.

Rhonell’s “Sexy Shoot”

Rhonell, my favorite sister-in-law, is the subject of this blog. She just turned 58 years old, can you believe it?! Me neither. She’s amazing!

Beautiful on the inside and out, she is also kind, smart and always up for an adventure. I’d photographed her with the family several times over the years, but rarely just by herself. This time was different though – we were going to create pictures that were just of her. 

She wanted to surprise her husband of 26 years with portraits of herself – pictures that were feminine and a bit glamorous and sexy. This was also a time to celebrate herself, at this age and stage and in her current high level of achieved fitness.

We were able to plan the shoot down to a “T” over texting, the phone and happy hour – chatting like the old friends we are. By the day of the photoshoot, the excitement was high!

Nikki Reign, my hair and makeup artist, joined us for the first part of the shoot. We had such a blast as we were able to spend a few hours treating Rhonell like a model for a day.

There was one photo concept that I wanted to pull off in particular. Rhonell wanted to incorporate her old wedding gown into the shoot somehow. The fine art photo that I came up with is pictured above. She was able to wear her old wedding gown and use flowers from her garden. She ended up making it into a piece of framed wall art and displayed it in their bedroom.

Here are some more of the pictures and how she decided to use them…

Rhonell’s husband, my brother-in-law, is a wine aficionado. Two of these were printed out and framed for their dedicated wine room.

The red wine version
The rose wine version
The red wine version – she thought it might be too sultry for the family wine room? 😉

I suggested a white sheet look too…

Some of her pictures I labeled “Private”, so I can’t show them here! They will probably go into an album for the “husbie”, as she likes to call my brother in-law.

We threw in a bit of fun casual glam…

A set of three of these red and black pictures in similar poses will go in her husband’s office as framed 5x7s prints.

We did some fun hot pink pictures with Seahawk vibes…more for the album.

I’ll end on this photo, because I like her direct expression and strong, feminine pose. Thanks, Rhonell, for the wonderful photoshoot!

A Photoshoot for Someone Special

Laura found me on a Google search and told me that she loved the portraits she found there. “I’m looking for a special gift for my boyfriend, a man who has everything”, she told me in our initial consultation.

“You’ve come to the perfect place!”, I told her. “Women’s portraiture is a specialty of mine.” And I’m talking about women of all ages and sizes. So many women I photograph are in the 50+ demographic, including Laura, believe it or not!

We proceeded to discuss over the phone how she wanted to be photographed, how she planned to use the pictures, wardrobe choices for the shoot and my overall process. 

This was going to be fun! We were both excited for the photoshoot.

The day of the shoot had arrived.

Laura showed up with several outfits, like I suggested. While my fabulous hair and makeup artist, Nikki Reign of Studio Facade, was setting up, Laura and I went through the clothes she brought.

“Which outfit is your favorite, that you feel the most attractive and sexy in?”, I asked her. She pointed out a few and I agreed that they would read well in the photographs.

“We’ll use those”, I said, and proceeded to match them up with my different backdrops as Laura and Nikki got to work on Laura’s makeup, chatting and with the music playing in the background.

We planned three different “looks” for Laura. A natural look in the window light with natural makeup and lighter toned clothes:

Then a bit of a darker makeup look in the natural light and black backdrop:

And lastly, a “smokey eye” with her wearing sexy black attire and an open leather coat in my dark grey backdrop and professional lighting:

Laura worked the camera with expression like a champ as I guided her through the shoot. Her excitement grew as I showed her the back of the camera from time to time and as she warmed up to the experience. We ended up shooting for longer than anticipated because we were having so much fun.

I sent Laura the gallery afterwards and she exclaimed “the photos are fabulous!” and proceeded to order several. She printed out two for immediate gifts for her boyfriend, then had me make two albums for him, with promises for more purchases in the future. 

Later she told me that he got tears in his eyes when she gifted him with the first prints – awwww, that made my day!

Lisa Mueller: From Software Engineer to Intuitive Guide and Coach

Pure white hair, easy authentic smile and sparkling, intelligent blue eyes- Lisa is such a beauty, inside and out! Upon meeting her for the first time at an Illuminating Women Girl’s Night Out event, I was taken with her compassionate and warm, open manner. Lisa comes across as a listener, friendly and compassionate, with a strong side of humor and laughter to boot.

A lead software engineer in the Aerospace industry for about 28 years, just over a year ago she switched career roles to follow her yearnings to guide others along the spiritual journey that she’d been traveling along daily, despite her left brain profession.

The change from full time software engineer to intuitive guide and coach was profound. After losing her Mother 10 years ago, she was adrift – unsure about her future and purpose in life.  She was not happy with her engineering career and was unclear about what made her happy.  She turned to various spiritual teachings where her mind began to open up to all the possibilities of the Universe.  Over time she created intentional daily practices and began to feel a connection to her True self and the Universe.  With a new sense of peace and purpose from within, she began shifting her life.  

These days, Lisa helps her clients get more in touch with their true selves in order to open up to a new way of life.  In her business at Lisa Mueller Coaching, she is a teacher and guide, holds virtual classes and meditations for clients, co-hosts a podcast and holds one on one sessions for her clients.

Check out Lisa online! You can find her website at www.lisaannmueller.com, or on FB at https://www.facebook.com/lisaannmueller or listen to her podcast at https://anchor.fm/practical-consciousness.

Take a peek under each photograph here to see the concept behind the picture when we were considering her branding and how to think through creating the picture.

This studio shot demonstrates her interests, her wisdom and whimsy
This image shows a feeling of hope and optimism, and her love of nature
Here, Lisa is holding up the name of her new FB group, “Your Higher Wisdom” while in nature, her pose showing her fun side
Here Lisa wanted a picture in her arsenal to be prepared for upcoming speaker events in her future.
Lisa used this in a Facebook post in which she discussed doing an energy detox. It is a picture to promote a sense of peace and awe.
Here, we see Lisa as someone with whom we can share our tea and friendship, as someone who we would like to spend time with. Which is ever so true!

Karen Jones, MD – East meets West


I met Karen in a coaching program and took an immediate liking to her grounded kind presence. Karen, a former OB/GYN, was in the process of shifting her life to one of an entrepreneur, founding her own business. She decided to hire me as her personal branding photographer for her brand new website and business’ social media imagery.

Her new business is called Life Transformation Mastery and it helps women in their journey towards becoming more empowered, confident, and visible while leading a lush and impactful life. 

After getting to know Karen, I learned that she has always been a witness to transformation and growth of one kind or another. 

In her former career as a physician, she helped women through the ultimate transformation of pregnancy and childbirth, among other things.

Now, in her new business, she again helps women through transformation, but of a different kind. With Karen’s guidance, these women change. Through energy healing, mentoring, meditation and guidance, she assists women in transforming their lives to become the most authentic and joyful selves they can be. 

The inner work that her clients do is married to inspired action. So you get to “make tracks” with the inner work you’ve accomplished. You can take that inspiration, be visible with it, and make an impact on your world, and as a result have that luscious life you’ve always dreamed of having. 

This new modality of work has called to Karen for most of her life. As early as the 1990’s, she felt the tingling of energy in her hands and started onto a more intensive path of study into energy healing and personal and spiritual growth. 

These days she sinks into her profession with ease, as if it was calling her home to a place she was always meant to be. She has learned to live the processes she teaches others and has become a role model in feeling comfortable in her own skin, heard and seen, authentic and empowered. 

You can see her joyful and compassionate nature in these photos – her message of visibility, playfulness, and a comfort and ease with herself radiates through these images. 

Here’s some examples of some of the pictures from our fun shoot! I included a few of her personal branding words below each of her pictures.


Friendly, nature lover

High energy, yet a safe place for others to land

A guide and counsel to others

Friendly and kind

Fun and playful

Experienced and casual yet professional


Empathetic and approachable

#Quarantinediaries – The Thread that Pulled Me Through Lockdown

Selfie reflection

My #Quarantinediaries project started as a personal one. I figured I’d document my household’s time in lockdown using words and photos. Then maybe use an online book making program to create a little book to keep for our memories. 

For me, if I’m not creating, my world is not as bright. And I’ve been naturally drawn towards writing and photography ever since I was a young ‘un in Middle School. So this project idea seemed to just make sense for me.

In chatting with others about business and some frustration about not being able to move forward with my photo shoots, I came up with the idea to share some of these images on social media. People seemed to like them! My project had taken on a life of its own. The Facebook version was less personal and wordy of course, but gave a peek into my household during lockdown.

#Quarantinediaries was a thread that has pulled me through the lockdown so far. It was a project that has allowed me to focus on my physical area of lockdown as well as ponder the themes that I’ve observed both within myself and within the society around me. I used my family that I live with, my virtual family and friendships, social media, news, essays and even poetry as multiple sources of inspiration for the themes and pictures I’ve posted.

Here’s the first of the themes that I presented in the #Quarantinediaries posts on Facebook:

#Quarantinediaries- “Walking the dogs

Daughter Molly and I are taking long walks with the dogs through the neighborhood lately! Well, maybe a normal thing for us, but what’s different recently is that everywhere we walk, we see loads of other people walking two by two, but the streets nearly empty of car traffic. Gyms and businesses are closed, and people are antsy to get out of their houses and move their bodies too. We all wave and smile as we walk past each other (maintaining our social distance, of course). Exercise, fresh air, being friendly and actually seeing your neighbors – it’s nice, right?

Piper whining to go on a walk – always ready to go! Especially during my Zoom calls it seems.
Fun in the sun!
Piper is so happy! Our dogs love the quarantine because it means their “pack” is constantly surrounding them. I’m enjoying spending time with my pack as well, even if it isn’t the whole pack, just my husband and one of my three adult children. The other two live elsewhere, but are doing well during the quarantine, thank goodness. I hope your pack is well
Piper and her Auntie Maya

The next FB post theme was about how we have been spending our time during the lockdown.

#Quarantinediaries – “Spending Time”

How have you been spending your time so far during the lockdown? I’m genuinely curious. It may be strange, but I’ve found the enforced lockdown to be an unusual gift that has made me slow down unlike any other time in my life. For me, it’s been a time to focus on family connections and some creative ideas that otherwise would be pushed to the bottom of the pile. Here’s another little tiny peek into how we’ve been spending our time lately in our household. Please post some of your pictures in the comments below if you’d like to share…

A time to meditate
Hahaha! Ok, so I faked the whole meditation photo above and cracked up the next second and Molly caught this one. I’ve have “monkey mind”, or a racing mind and have tried to meditate for years without much success. I so admire people who meditate regularly, like my good friend, Marianne Mersereau. So now I do something called Disciplined Mental Practice which I learned from the wonderful Maleah Jacobs.
A time for artwork- Molly doing her digital drawing, often multitasking with watching something on her accompanying computer screen and chatting with her international friends on a different platform.
A time for working at home – here’s hubby blessed to have paid work that he loves and can do at home during quarantine
A time to wait, once again. To wait for the humans to let them in, let them out, let them in, let them out, let them in…..etc
A time to fidget!
A time to wait – Maya, waiting for the delivery man so she can bark at them while I’m on my Zoom call next to her….

Quarter Life Crisis Project

For many people, their 20’s and even into their early 30’s are a time of decisions and indecisions, of anxieties and stress when it comes to the idea of trying to start on or choose their “life’s path”, or to go forward into their adult years as a “success”. 

The anxiety and sometimes even paralyzing indecision this can produce is often referred to as the quarter life crisis.

I’ve undertaken a photography and writing project that explores the quarter life crisis. The project features individuals who are either currently going through such a stage or those who have gone through it and come out on the other side.

A quarter life crisis looks different for everyone.

Many questions tend to loop around endlessly within the mind of someone in such a situation: Do I change majors? Go back to school? Go to college at all? Switch jobs/careers? Quit this corporate job and start over? Move to a different city? Dump my partner? Marry my partner? Have a child? What’s my “passion”? How can I move out? How can I find a “real” job? What the heck am I going to do when I grow up? How can I follow my definition of success when my parents or society seems to want me to follow theirs?

It’s even been shown that today’s twentysomethings have been impacted by the quarter life crisis more frequently and severely than the youth of prior generations for several reasons, which are discussed in the project.

Despite the reality of the quarter life crisis, many of the older generations invalidate it, making light of it and as a result create a sense of guilt amongst the young people who are experiencing it today. 

Now, the twentysomething feels not only anxious about their life and  future, but guilty for feeling this way, which only serves to bring on more anxiety and depression as well. 

Hopefully by shining some light on this situation, people will take note and listen to some of the stories that these young people bring forth, and see the faces behind the stories. 

They will learn that this tends to be only a small period of a person’s life, and that it needs to be dealt with compassionately, with patience and empathy, and not with a roll of the eyes and or with a derisive remark that will only serve to diminish the importance of this life transition.

This project will include an exhibit with approximately a dozen black and white moody portraits wall hung, along with quotes and brief summaries from individual interviews hanging next to the portraits. 

Eventually, after more portraits and interviews are gathered, I hope to create an art book. 

Each participant will receive a few professional black and white digital images, and the knowledge that they are helping to bring this topic into focus for the older generations and helping others their age feel more normalized.

If you are interested in participating in this project, I’d love to hear from you! Please contact me at jean.kercheval@gmail.com or text me at 206-819-3540 or message me on FB at https://www.facebook.com/jean.kercheval

Here are a few more examples of portraits taken for the project thus far: